In one of my previous articles I explored how we might find the customer service issues hidden within the masses of text we receive on a daily basis through an online feedback form. In this article we will take a look at what we could do next once we know what the main customer issues are.
Acting on the Data
When we start to see trends forming that is when we can build categories and decide a system of actions for those categories. For instance, we might push certain new messages to our support departments to be expedited automatically, while other less pressing issues can sit in a queue for a little longer.
When we have a ‘security’ issue come through we want to send them quickly to be handled by our ‘security specialist’. If a message contains a request that deal with writing Macros we would want one of the developers to help with that.
Does this sound like something you would like to use?